Our process
We take a strategic approach to video content by customizing each project for a specific audience, a specific platform, and a specific outcome. That's how we deliver exceptional results for our clients.
Understanding the process is an important first step to planning your video marketing strategy. You need to engage the right video production company, build a realistic timeline and budget, and find the perfect delivery channel. None of that is possible without first understanding what it really takes to build a successful video.
PLANNING & CREATIVE DEVELOPMENT
Let's chat over some good coffee. We begin with a comprehensive consultation to understand your vision and goals, and what you’re hoping to achieve with our production. We ask a pre-defined list of questions that help us get a good understanding of your objectives.
We’ll provide you with a Scope of Work that outlines our findings, key milestones, and the delivery deadline. This document is important as it ensures that we are on the same page both in terms of the video and who is doing what and when.
SCRIPT WRITING
Once the budget and Scope of Work has been agreed, it’s time to start thinking about what you want the video to say. We’ll work together to create a script that will communicate your message effectively. If applicable, we may also create a storyboard that visually represents the shots in your video.
We’ll involve you in this creative development process for ideas and feedback as this is an essential stage in the video’s creation.
PRE-PRODUCTION
Once you’re happy, we’ll start to put together an editing calendar that meets the agreed delivery deadline. Many different aspects of the production process may impact the timeline, but if you have a tight schedule, please do let us know in advance!
We scout locations and environments, prepare your team, cast actors if needed, make an equipment list required, including camera and lens, look for potential issues, and fix them before the shoot.
That's an important part of the video production process and content marketing strategy.
Last, we finalize the production schedule.
PRODUCTION
Lights, camera, action!
All filming happens here. We will send out a call sheet to the talent, crew, and client that includes the shooting location and arrival time. This document will also include a shooting schedule that lists what content is being shot in what order and at what time. Shooting day can take from half a day to multiple days if required. It’s entirely up to you if you’d like to attend the filming days.
Most of the time we do on-site capture, which means we come to your office and capture raw actions right there. For advertising projects, we may shoot anywhere required.
POST-PRODUCTION
Once everything is shot, our skilled editors transform the footage into a captivating story, ensuring attention to detail and using the script and storyboard.
We'll color grade, perform sound design, add Motion Graphics, titles, and animation if needed, then finally, export your video into a format that is best suited for distribution on any format.
DISTRIBUTION
Once you’ve received your video, it’s time to distribute it to your audience! We also offer promotional services to help your video receive maximum exposure from its intended audience. Just let us know if this is something you’d like to know more about.
We welcome feedback at the end of our projects to help us improve our customer service and production process. We value client opinions and strive to provide a service that you’d use again and again. Additionally, if you wish to leave us a Google review, we are happy for you to do so. As you can see from our listing, many other satisfied clients have done so.